LAST SHOT

STANDING

Case Study: Last Shot Standing - A Golf Event That Sold Out in 5 Days

Overview

Last Shot Standing was a high-energy, bracket-style golf tournament that brought the intensity of March Madness to the driving range. In just two weeks, organizers conceptualized and executed this event, selling out all 64 spots within five days.

The event combined competitive golf, community engagement, and entertainment, drawing over 250 attendees and proving that a unique idea with strategic marketing can drive remarkable results. It featured 64 golfers competing in a head-to-head, closest-to-the-pin challenge, with the furthest shot eliminated each round. The winner took home $600 and a bottle of champagne.

Concept & Execution

  • Format: A single-elimination tournament with a $25 entry fee, using Toptracer technology for precise shot tracking.

  • Marketing: Exclusively organic—leveraging Facebook groups, an email database, and local HOA blasts.

  • Logistics: The event ran seamlessly with structured registration, bay assignments, and player introductions.

  • Atmosphere: More than a competition, it was a community-driven social event with over 250 attendees, including enthusiastic spectators.

Marketing Success: Organic Growth & Community Engagement

With no paid advertising, the event sold out using grassroots marketing—leveraging Facebook groups, email outreach, a website presence, and a local HOA announcement. This strategy demonstrated the power of targeted messaging and strong community ties.

Community & Engagement

  • Vendors: Collaborations with local businesses (Durty Gurl, Iron Head BBQ) enhanced the experience.

  • Entertainment: Side competitions, including a long drive contest and a cash cornhole tournament, kept engagement high.

  • Charity Component: A 50/50 raffle benefitted Generation Next Project, reinforcing the event’s community focus.

Event Timeline & Highlights

  • 6:00 PM - Registration & Vendor Setup

  • 6:45 PM - Player Check-in Closes

  • 7:00 PM - Tournament Begins

  • 8:10 PM - Final Four Walkout Songs

  • 8:15 PM - Championship Match & Winner Ceremony

  • 8:30 PM - Cornhole & Additional Games

Results & Future Expansion

  • Beta Test Success: The event, held in Augusta, GA, during Masters week, attracted over 200 attendees.

  • Social Media Impact: High engagement with real-time statistics and attendee-shared content.

  • Scalability: Plans to expand to a 128-player format with increased brand activation opportunities.

Beyond Golf: A Social & Community Event

More than just a competition, Last Shot Standing became a social spectacle. Attendees enjoyed food from Iron Head BBQ, drinks from Durty Gurl, and local vendors selling golf apparel and accessories. A 50/50 raffle supported the Generation Next Project, adding a charitable element. Additional contests, including a long drive challenge and a cash cornhole tournament, kept spectators entertained long after the golf had ended.

The success of Last Shot Standing underscores the power of innovative event planning, community engagement, and strategic marketing, setting the stage for even greater future events.

Masters Week Event

The week of The Masters is one of the most iconic times in the golf world, bringing together thousands of enthusiasts, professionals, and brands to celebrate the sport. In the midst of this excitement, we hosted a “Beta Test Event” in Augusta, GA, that proved to be an overwhelming success. With over 200 attendees participating, we’ve already seen strong interest and engagement, and we’re excited to take this event to new heights. We anticipate a doubling of our attendance for the next event.

Event Overview

● Event Name: Last Shot Standing

● Date: TBD

● Location: Augusta, GA (close to Masters events)

● Format: 128-player, single-elimination bracket. Each round will be a 1v1 closest-to-the-pin showdown. The player whose shot lands further from the pin is eliminated, the player that hits it closer to the pin advances to the next round! Yardage will be around 150 yards.

● The Stakes: Sweet 16 guaranteed payout and a Grand Prize paid in CASH for the ultimate champion!

● The Pairings: All pairings will be determined randomly, so get ready to face off against anyone!

● The Experience: It's more than just golf! We'll have food on-site and music to keep the energy high. Think of it as a golf party with a competitive edge.

● Audience: Golf enthusiasts of all ages, from casual fans to experienced golfers.

We Will Embrace The Key Achievements from BETA Test Event:

Attendance: Over 200 people participated, with high engagement rates and positive feedback. ○ Interactivity: Guests enjoyed real-time statistics and data-driven challenges that kept them involved and entertained. ○ Brand Exposure: Increased social media buzz with attendee shares, posts, and excitement around the event.

Testimonial: